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Generative AI Tools for Content Creation

Generative AI tools for image creation have rapidly evolved from technological curiosities to powerful applications, now integrated into industry-standard art and design platforms. These tools can visualize almost anything imaginable, from fantastical landscapes to intricate 3D models, augmenting rather than replacing human creativity. This article highlights the best generative AI tools for content creation, including language and image generation, each with its unique strengths and challenges, to help kick-start creative processes and streamline design workflows.


DALL-E, developed by OpenAI, is one of the most powerful and flexible generative image models available to the public. Known for its ability to interpret and create images from highly detailed prompts, DALL-E offers users significant control over their final images. The latest version, DALL-E 3, is accessible to anyone with a ChatGPT Plus subscription. DALL-E excels in generating new variations of existing images and achieving near-photorealistic results. It uses OpenAI’s language model, GPT-3, to process natural language prompts, making it highly intuitive and user-friendly. Microsoft, a major investor in OpenAI, has integrated DALL-E into its Bing, Co-Pilot, and Designer tools. Additionally, DALL-E can be accessed through its own API available via OpenAI Playground, allowing developers to incorporate image generation into their applications seamlessly.

Stable Diffusion

Stable Diffusion is a groundbreaking image model developed by researchers at Ludwig Maximilian University of Munich in collaboration with US company Runway ML. It gained significant public attention by showcasing the capabilities of the latest AI image generators. Stable Diffusion excels at creating numerous iterations of images from a single prompt and modifying existing images. What sets Stable Diffusion apart from models like MidJourney and DALL-E is its open-source nature. This openness allows users to create custom versions to suit their specific needs and even run the model locally on their own hardware. Consequently, it has been widely used for generating images in movies, music videos, and TV shows. However, its flexibility requires a bit more technical know-how to achieve optimal results. Stable Diffusion can be accessed through web interfaces such as DreamStudio and Stable Diffusion Web, making it accessible to a broader audience.


MidJourney is an image generation model particularly favored by artists for its highly evocative, detailed, and imaginative outputs, often imbued with a fantastical quality. Unlike other models, users interact with MidJourney through Discord, utilizing the messaging platform’s bot commands. MidJourney has been employed in various creative projects, including illustrations, comics, and even a cover image for The Economist. It gained notoriety for creating the infamous “Pope In A Puffer Jacket” deepfake image. This unique mode of access via Discord has fostered a strong community where users frequently collaborate, sharing innovative prompts and use cases. However, MidJourney’s outputs tend to be more stylized and less photorealistic compared to other tools. It often takes artistic liberties in interpreting prompts, which can lead to unpredictable yet artistically intriguing results.

Adobe Firefly

Adobe Firefly is a generative AI tool that integrates seamlessly with Adobe’s Creative Cloud suite of design and productivity tools, including Photoshop, Illustrator, and Adobe Express. While its full capabilities require a subscription, a more limited version is available without one. Firefly enables the creation of images and designs that can be smoothly incorporated into professional workflows. A standout feature of Firefly is its commitment to transparent and ethical AI practices. Adobe has trained its models exclusively on images from its own stock image database and public domain materials, ensuring that creators can use the tool without concerns over copyright infringement. Adobe further supports its users by indemnifying them against any legal claims related to the generated content, providing an added layer of security and peace of mind.

Canva Magic Design

Canva Magic Design brings generative design functionality to the widely popular cloud-based design platform Canva. Utilizing a custom version of Stable Diffusion, Canva Magic Design allows users to generate images and design features such as logos, graphics, and templates. These elements can be automatically aligned with color palettes and fonts to match brand guidelines seamlessly. In addition to generating new content, Canva’s generative AI offers suggestions for incorporating Canva’s extensive library of image and template assets into users’ projects, enhancing creativity and efficiency. This functionality aims to provide a streamlined and versatile experience for marketing content creation, accessible across both Canva’s free and paid services.

Other Great Generative AI Art and Design Tools

The realm of art, design, and graphics boasts a plethora of remarkable generative AI tools. Here are some of the best of the rest:

  • Autodesk Fusion: This industry-standard design platform now includes generative tools aimed at enhancing users’ skills and boosting creativity.

  • Craiyon: A free, user-friendly image-generation tool ideal for creating quick and simple images.

  • DaVinci: Enables users to generate unique artworks from simple text prompts, utilizing multiple image generation models.

  • Freepik: Offers free, straightforward AI image generation from text prompts, providing a no-frills approach.

  • Getty Images AI: Powered by Nvidia technology, this tool allows users to generate images from the prestigious Getty image repository.

  • Imagen: Created by Google’s Deep Brain AI team, Imagen excels in generating images closely aligned with users’ text prompts. Accessible via Google’s Gemini Pro chatbot in most territories, though not yet available in Europe.

  • ImageFX: Another Google tool that provides access to the Imagen model, designed for quick and simple image generation.

  • Jasper: Initially launched as an AI writing tool, Jasper now includes an image generation model available to users of its paid service.

  • Let’s Enhance: Popular for its ability to upscale and enhance existing images, Let’s Enhance has now added generative AI features.

  • NightCafe: A community-based generative AI portal that offers access to models such as DALL-E 2 and Stable Diffusion.

  • Shutterstock AI: This tool from the established stock image service allows users to create custom images if they can’t find suitable ones in the library.

  • Wombo Dream: Available as an iOS app, this AI image generator is fine-tuned for creating dreamlike, surreal, and whimsical imagery.

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